Head-Lens Manufacturing

Job Description: Head Merchandising - Eyewear

Third Party Service Providers

Franchisee partners

Regional sales teams 

Product and Brand teams

ISCM teams

IT & BI analytics team

IRSG teams 

Support teams

• Customer orientation
• People management
• Ambiguity tolerance
• Drive for outputs
• Networking ability
• Influencing/convincing ability
• Detail orientation

• Sales/ retail experience
• Business acumen 
• Analytical ability
• Vendor management
• Technology savvy

1. Increase super heads, heads contribution in secondary of all channels through merchandising focus.
2. Pull based merchandising across Channels based on velocity, sell Thru etc.
3. Regular buffer revision for other channels ensuring GC control 
4. Monitor schemes targeted towards stock liquidation of the slow-moving variants by identifying and categorizing products in both retail and trade channels.
5. Review store-wise assortment performance and approve counter measures by modifying assortment mix 
6. Monitor schemes targeted towards stock liquidation of the slow-moving variants by identifying and categorizing products in both retail and trade channels.

• Stock Turn, Availability,
• Stock Liquidation

1. SH/ H contribution to increase.
2. Target achievement of all the channels.
3. Sludge stock in Channels

1. Monitor the alignment with production schedules and revise & approve the distribution list to minimise discrepancies and increase new product penetration; manage escalations from ISCM teams, brand teams and retail teams
2. Monitor the list of new products to be loaded for production in the factory with coordination from marketing and ISCM teams

• Product penetration activity cycle   

• Number of cases of misalignment 

1. Monitor & approve the products identified to be retired based on brand requirements
2. Monitor the behaviour of new product initial sales performance and approve countermeasures for course correction 
3. Monitor & ensure the availability of best seller products across location.

• Replenishment cycle policy 

• Accuracy of replenishment cycle 

1. Monitor the adaptation of data driven order management process by the business associates by ensuring favourable assortment norms, profitable ROI projections and building a business case on model stores for Trade channel
2. Conduct awareness campaigns with coordination from retail teams to increase adaptation of franchisee stores to the data driven order management process

• Data driven order management

• Number of store conversions

1. Channel wise finished goods inventory responsibility.
2. Develop and approve the store level split of category based on the sale target evaluation 
3. Develop and approve the minimum range and norms at store level based on sales plan and turn targets 
4. Plan and approve the initiatives on turn planning and stock deployment for house brands in order to improve the productivity.
5. Create and approve the cascade of norms developed across all stores.
6. Approve the ROI evaluation for store- wise assortment planning.

• Management

Store-wise norms

• Overall inventory to be kept under Budgetary target. Stock turns should improve year on year.
• Number of cases of non-availability of product 

1. Develop and approve the overall norm development for new store.
2. Approve the first month buffer for a new store and oversee the indent placement including best seller special indents.
3. Approve the stock plan and seasonal stock management process.
4. Manage the symphony set up.
5. Ensure the constant availability of best sellers, new products and ad variants in the stores 
6. Manage and approve the stock levels in the special intervention stores and categories.
7. Approve the additional indenting based on excess sale in previous month.
8. Plan and approve the utilization of stock surpluses for new store.
9. Develop and approve model stock and norm revisions.
10. AMS alignment with all stakeholders.