Store Manager
Job Description: Store Manager 2
Job DescriptionUnique Job RoleStore Manager 2FunctionSalesReporting toABM Retail/ Retail ExecutiveBusinessW&A, EyewearGrade Date---Job DetailsTo formulate the store strategy in alignment with the overall business strategy to effectively manage the sales, operations, marketing & administration of a store and to meet or exceed the business targets of sales, profitability, ROI etc.External Interfaces
Internal Interfaces
- Key customers
- Government Officials/Regulatory Authorities
- Regional teams
- IRSG team
- VM team
- Merchandising team
- Support teams
- Job RequirementsEducationGraduate Relevant Experience6- 8 years with experience in similar positions of responsibilityBehavioural SkillsCustomer Centricity
- Delivers Results
- Build Effective Teams
- Nurtures Relationships
- Influences for Impact
- KnowledgeSales/ retail experience
- Stakeholder Management
- Process ContributionsProcess ContributionProcess OutcomePerformance MeasureSales: Sales planning: Business plan formulationProvide inputs to the ABM/ RE to consolidate the potential sales on the stores and develop the annual business targets
- Develop and seek approval on the manpower norms for the store with the ABM/ RE
- Annual business plan
- Year on Year business growth
- Sales: Evaluation and control: Conducting business performance reviewsMonitor the financial performance of store against targets periodically
- Develop and implement reporting & review mechanisms to track operational performance and ensure course correction
- Business performance review calendar
- Percentage of deviation from target achievement
- Sales: Retail Operations: Store ManagementDrive the Sales plans, monitor and analyse the sales data in coordination with the Sales Staff to ensure that the store targets are met
- Ensure adequate level of staffing in the store as per store manpower matrix and take appropriate actions accordingly; ensure that duties, responsibilities and targets are cascaded appropriately and effectively monitored
- Monitor the indents for the stock based on the options shown by the symphony systems and ensure optimization
- Ensure adherence of the staff to the Code of Conduct viz. Rules & Regulation, Morning Meeting, Confidentiality, Attendance, Leave, Dress Code, Uniform, Accommodation, Mess, etc.
- Review the various financial records and ensure that its consistent as per the guidelines; Ensure that all the commercial compliance is carried out as per the corporate guidelines
- Anchor periodic customer meets for birthdays, anniversaries, dormancy drives etc. and ensure maximum customer
- Manage the store operations in the store in coordination with all the relevant stakeholders like admin, IRSG, Regional VM etc.
- Ensure the maintenance of stock level and its replenishment as per the sales and customer preferences.
- Asses the ageing of stock and product Mix as per the market preferences within the store and coordinate with the merchandising team for optimization
- Support the marketing plan formulation in coordination with the marketing teams and the ABMs with daily monitoring of the activities identified
- Ensure implementation of lean retaining principles in the store
- Store operating policy
- Increase in customer satisfaction score
- Increase in revenue
- Number of cases of non-compliance
- Adherence to timelines
- Sales: Retail marketingDevelop the annual marketing plans and BTL activities along with the ABM
- Propose activity for the retail initiatives in stores and marketing support in terms of VM updation, gift with purchase introduction & promotions etc.
- Annual retail marketing calendar
- Increase in sales
- Increase in customer satisfaction scores
- Sales: Retail Operations: Scheme managementEnsure roll out of the national schemes in the store as per the defined timelines with coordination from the retail operations and finance teams
- Provide inputs to the ABMs, REs and retail operations teams in developing region specific schemes for potential seasonal improvement in sales
- Scheme roll out
- Adherence to timelines
- Sales: Retail Operations: Feedback management Collate and relay customer feedback to the corporate teams like the merchandising, retail operations etc. to improve customer satisfaction and store ratings
- Participate in product meet periodically and select the products as per the prevailing trend and customer demands
- Feedback mechanism
- Increase in customer satisfaction score
- Sales: Retail operations: Incentive managementEnsure pay-out of the incentive schemes to the store staff as per individual performance with coordination from the relevant teams and escalate appropriately if needed
- Incentive scheme management
- Number of cases of non-compliance
- Sales: Retail operations: Training and developmentConduct training need analysis in the store and nominate staff to undergo re-training when required
- Conduct specific training and re-training sessions to the store staff on new systems, policies and processes
- Annual training calendar
- Effectiveness of training
- Increase in sales
- Sales: Retail operations: Recruitment & Selection Conduct interviews for the selection of store staff with coordination from the HR teams and regional teams
- Recruitment policy
- Quality of new hires
- Retail operations: Field sales operations management: Customer complaint resolutionManage customer queries and complaints as per the company guidelines; Identify and engage with high profile and regular customers to extend better services
- Complaint resolution policy
- Customer satisfaction scores
- People & Talent ManagementDrive a culture of diversity, performance and transparency in the store and ensure the employees in the store are engaged.
- Mentor and develop staff using a supportive and collaborative approach.
- Ensure talent pipeline is created by succession planning for the critical positions in the region.
- Employee Engagement
- Performance
- Diversity & Integration
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